world animal protection
I recently had the immense privilege of defending the fluffy, wrinkly and slippery ones as in-house copywriter at World Animal Protection. During this time I led fundraising creative for the UK, delivering a programme of target-shattering direct mail and a thriving quarterly magazine - among a myriad of other creature features. It was hard to leave such a dedicated team (and I’ll really miss looking at animals on the internet for a living.)
“Rosie has completely reinvigorated our fundraising creative development process – and the results of our appeals and magazine speak for themselves. We have seen brilliant, stand-out performances from pieces of work developed under her lead.”
- Sarah Selby, Development and Retention Manager | World Animal Protection UK
refugee action
crolla design / hôp
“Our projects have gained a whole new dimension since working with Rosie. She has inspired us with brilliant and original input in naming and concept creation, and understands exactly what we need with impressive speed, getting under the skin of each new project we throw at her. Her mastery of language is quite something - from short, snappy pieces to longer, information-heavy texts, the tone of voice of each individual brand and project is consistent throughout. She has been totally reliable since day one - we can’t recommend her highly enough.”
Melanie Crolla | Crolla Design Consultancy
a little bird / botanic lab
headspace 2.0
crolla Design / Make Kit
Make Kit is a social enterprise working to address food poverty, support better health, and generally save the planet. Help with their brand identity? Why, certainly.